Enhanced Brand Content – Gourmia

Project Objective

The primary objective was to design a compelling Amazon A+ (Enhanced Brand Content) layout for Gourmia’s toaster oven that drives customer conversion while reinforcing the brand's visual identity. The content sought to strategically highlight the appliance’s key features and cooking versatility through high-impact visuals, clear product benefits, and appetite-appealing imagery, ultimately guiding potential buyers from consideration to purchase.

Role & Contributions

Role: Senior Graphic Designer / Art Director

• End-to-End Design Execution: Led the creative process from initial conceptualization and wireframing to the final asset delivery, ensuring all layouts complied with Amazon’s A+ content specifications while optimizing for both desktop and mobile viewing.
• Creative & Art Direction: Partnered closely with a professional photographer and food stylist to art direct the product photoshoot. Established the visual tone, lighting, and food presentation to ensure the imagery beautifully showcased the toaster oven's capabilities in a real, aspirational kitchen setting.
• Brand Governance: Maintained strict alignment with Gourmia’s core branding elements, seamlessly integrating corporate typography, color palettes, and brand voice into a modern, conversion-focused digital shopping experience.
• Visual Storytelling: Transformed technical product specifications into digestible, benefit-driven graphical assets and callouts, making it easy for everyday consumers to understand the value and versatility of the appliance.