Packaging – VeSync Brands (Etekcity, Levoit, Cosori)

This project showcases a series of packaging systems designed across VeSync’s core brands—Etekcity, Levoit, and Cosori. The work spans multiple product categories and reflects a cohesive effort to evolve and refine each brand’s visual language across retail and e-commerce touchpoints.

Each packaging system was designed not only to differentiate individual products, but also to strengthen overall brand identity, improve shelf presence, and create clearer communication for consumers at the point of purchase. Across all three brands, the packaging played a key role in unifying fragmented design approaches into more scalable, recognizable systems.

Role & Contributions:
As the Creative Lead for Production at VeSync, I oversaw the design and execution of packaging systems across multiple product lines and brands. My responsibilities included:

• Leading the creative direction and production of packaging across Etekcity, Levoit, and Cosori
• Translating brand strategy into cohesive, scalable packaging systems tailored to each brand’s evolving identity
• Standardizing design frameworks to ensure consistency across SKUs, product categories, and global markets
• Collaborating closely with marketing, product, and operations teams to align packaging with business and retail goals
• Managing end-to-end production workflows, including print preparation, vendor coordination, and quality control
• Elevating packaging design to better communicate product value, simplify consumer understanding, and strengthen brand recognition on shelf and online

This body of work helped transform and clarify each brand’s visual language, creating more unified, modern, and scalable packaging systems across VeSync’s product ecosystem.