CES Brochure & Welcome Flyer – Vesync

For the Consumer Electronics Show (CES), I led the creative vision and production of an integrated welcome flyer and brochure designed to introduce attendees to VeSync’s latest products and brand experience. These pieces served both as informative touchpoints and as key tactile assets at one of the industry’s largest trade shows.

Project Overview:
The deliverables included a double-sided welcome flyer and a multi-page brochure that showcased product highlights, key messaging, and event information. The designs needed to reflect VeSync’s brand identity while being approachable and easy to navigate in a highly dynamic, in-person environment.

Role & Contributions:
As the Creative Lead for Production, I was responsible for guiding the project from concept through to final print delivery. My contributions included:

• Establishing the visual direction, layout structure, and information hierarchy to support clarity and engagement.
• Collaborating with cross-functional stakeholders — including marketing, product, and event teams — to align on messaging, content flow, and technical requirements.
• Developing assets and templates that balanced aesthetics with efficient workflow, ensuring on-brand consistency across both collateral pieces.
• Overseeing pre-press production, vendor communication, and quality control to deliver final printed materials that met spec and deadline.
• Troubleshooting design and production challenges in a fast-paced CES timeline.

The final designs not only introduced attendees to VeSync’s product suite but also elevated brand presence through thoughtful design and polished execution.