CES Booth Graphics – VeSync

This project focused on designing a comprehensive booth graphics system for VeSync at CES, bringing together all of the company’s brands and key products into a unified, high-impact physical experience. The goal was to create a flexible visual system that could scale across a large exhibition footprint while clearly communicating brand hierarchy, product categories, and innovation at a glance.

The booth needed to function as both a brand showcase and a navigational environment—guiding attendees through multiple product lines while maintaining a cohesive, elevated presence on the show floor. The resulting system balanced bold visual moments with clear structure, ensuring consistency across panels, signage, and large-format applications.

Role & Contributions:
As Creative Lead of Production, I led the execution and production of the booth graphics system from concept through final delivery. I collaborated closely with Art Director Cynthia Wang and Graphic Designer Garrin Yabuta to bring the overall vision to life. My contributions included:

• Leading production design and system implementation across all booth graphic touchpoints
• Translating the creative direction into a scalable, modular graphic system suitable for large-format fabrication
• Designing custom hand lettering for the exterior booth panel, creating a standout visual moment that doubled as a social media talking point
• Ensuring brand clarity and consistency across VeSync’s portfolio of brands within a single shared space
• Managing production requirements, vendor coordination, and quality control to meet CES timelines and fabrication constraints

The final booth graphics system elevated VeSync’s presence at CES, creating a cohesive brand experience that supported product discovery, encouraged engagement, and extended visibility beyond the show floor through social sharing.